Tolkien’s fantasy epic.Įmbracer purchased Middle-earth Enterprises, the name of a holding company belonging to production firm The Saul Zaentz Company, which purchased film and other media rights to LOTR back in 1976. Swedish gaming giant Embracer Group has entered the complex licensing web of “The Lord of the Rings,” and the firm’s landmark deal has further complicated the already messy media empire surrounding J.R.R. 'Lord of the Rings' rights? It’s complicated And because it’s Los Angeles, your sharpest outfits, too. “Here, there tends to be not as good senior talent and not as good product talent,” said Grant LaFontaine, co-founder of Whatnot.Īnyway, if you find yourself with an invitation to next year’s Tech Week, I have some advice: Make sure you pack your yoga clothes. But if you want someone with more experience, you still have to head north.As the city’s tech scene grows, grads from top universities like Caltech, USC and UCLA are sticking around instead of departing for Silicon Valley, said Eva Ho, the co-founder and a managing partner at Fika Ventures. “There's plenty of companies to invest behind that have global implications.”Īnd there’s a wealth of young talent there. “LA is definitely growing in a way where people realize, ‘I don't need to be investing in just entertainment or consumer,’” Solomon Hailu of Santa Monica-based March Capital told me.to the West and major manufacturing towns to the East, the B2B opportunity is plentiful. That’s influenced how businesses across sectors have done marketing, sales and PR. LA’s social media companies, like Snap and TikTok, have made it the place to be for creators.While investors and founders said that LA has long been a hub for consumer-facing businesses, influenced by the city’s red carpet roots, that's beginning to change. Protocol Fintech reporter Veronica Irwin told me that while 600 people signed up, only around a dozen showed up - most of whom were founders.īut LA tech is about more than Hollywood moments. So many people were turned away that there was an “LA Tech Rejects” meetup on Tuesday.Ingersoll, who helped plan the week, said that the number of people who signed up for events far exceeded her expectations.If you weren’t on the list, you were likely turned away at the door. TenOneTen’s office is almost emblematic of the LA tech scene: a big house just steps from Venice beach that Ingersoll called her “weekend surf house.” Before our talk Wednesday morning, she was on the water leading more than 80 founders and investors in a surf session.“The collaborative nature here is so wonderful and so welcoming.” “LA really convenes a lot,” said Minnie Ingersoll, partner at TenOneTen Ventures.Parties started after sunset, with mansion and rooftop soirees every night of the week. Many daytime events focused on wellness, and included a morning hike, a soundbath or a breathwork class.Unlike other industry meetups, people at LA Tech Week seemed to mingle first, do business second. After a week of wandering the streets of LA’s Westside, chatting up founders and investors at bars, house parties and beaches, it became clear to me that Los Angeles is a tech hub like no other.īusiness comes after the party in LA.
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